This summary report is drawn up by Business to Arts from data supplied by sponsorship and marketing managers. It adds to Business to Arts' research and insight services for those involved in the sponsorship of the arts, festivals and music in Ireland. The survey looks at sponsorship objectives that differentiate the arts over other types of sponsorship areas and at sponsorships that are both one-off event relationships or multi-annual partnerships. Sponsorship spend between 2016 and 2017, as well as anticipated spend in 2018 is analysed. Methods used to activate relationships; measures of success; and a peer-review of the leading cultural sponsors and rightsholders in Ireland are provided.